What is Marketing Education?
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Marketing Education is a technical and career education program offered as a part of the regular high school curriculum to prepare students for careers in wholesale, retail, and service occupations.
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Marketing is a cooperative education program requiring the joint interests and efforts of the school, the marketing education student, the business sector, and the community.
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Marketing cooperative training students (grades eleven and twelve) receive classroom instruction directly related to their career objectives while training on a part-time basis in local marketing businesses.
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Marketing student-trainees earn school credit and wages for their work experiences. The students must be continuously employed throughout the year and obtain a predetermined amount of hours.
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TECHNICAL AND CAREER EDUCATION &
MARKETING EDUCATION BENEFITS
| TCE Completer |
Student that takes and passes Marketing and Advanced Marketing or Fashion and Adv. Fashion. |
Certification Test |
National Professional Certification in Customer Service |
TCE Seal
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Completers that maintain a “B” or better average in their TCE sequential courses or pass a TCE exam that confers certification. |
| Advanced Math and Technology Seal |
Students must satisfy math requirements for the Advanced Studies Diploma with a “B” average and pass the MarketingCertification test. |
| Sequential Electives
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Students that take Marketing and Advanced Marketing (or Fashion) meet this requirement for the standard or modified diploma. |
Practical Arts |
All TCE courses meet the practical arts graduation requirement. |
Verified Credits |
Students that take a first year course and pass the certification test receive one verified credit. |
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Completers that take and pass their certification test receive two verified credits. |
| Articulation Agreement |
Students earning a “B” average in Marketing and Adv. Marketing may receive three free college credits in the same field of study at TCC. They must be enrolled within two years of graduation. |
| Tech Prep |
An innovative approach linking high school, college, and career preparation with business and industry. It includes an articulation agreement with TCC. |
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ASSISTS
in reducing labor turnover and training costs
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ENABLES
the business to provide a work experience laboratory for training in marketing
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PROVIDES
a source of well trained and qualified future employees
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ESTABLISHES
a link among business, home, and school allowing the businessperson an influential voice in school affairs
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ASSISTS
in making regular employees and management conscious of their own training needs
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DEVELOPS
dependability and good work habits among young workers
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PROVIDES
school supervision of part-time employees enrolled in the marketing education program
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Marketing Classroom Studies
Employment and Advancement
Advertising
Visual Merchandising
Human Relations
Salesmanship
Sales Promotion
Merchandising
Designers
Market Research
Management
Economics
Marketing Trends
Mathematics
Customer Relations
Oral and Written Communications
Computer Technology
Career Exploration
Responsibilities of
The Student -Trainee:
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Work at the same training agency throughout the year unless there is a positive or valid reason for making a change. The change must be approved by the marketing coordinator in consultation with the training sponsor.
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Be loyal to the employer and honest with time, money, and property.
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Keep the training sponsor informed of classroom and DECA activities.
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Report to work regularly and promptly.
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Observe all employee policies and procedures.
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Notify the employer if it is necessary to be late or absent.
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Conform to standards of conduct, dress, and grooming that are acceptable to the employer, the marketing coordinator, and the business community.
Distributive Education Clubs of America (DECA)
DECA, Distributive
Education
Clubs of America, is the only national youth organization operating through public schools to attract young people to careers in marketing.
DECA operates at the local, state, and national levels. Local chapter activities are school-centered; incorporating class work with related job experience. Numerous activities and marketing research projects undertaken by
DECA members with the assistance of the coordinator and the training sponsor contribute to the economic growth
of the business community.
All marketing education students are encouraged to join
DECA and active participation in
DECA is recommended. Examples of
DECA activities held throughout
the school year are as follows:
Regular Chapter Meetings
Citywide Fall Event
District Leadership Conference
State Leadership Conference
National Leadership Conference
Officer Training Workshop
Employer Appreciation Banquet
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Marketing
Course Offerings |
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Marketing
is a full year course. You study personal selling, advertising, distribution, product planning, pre-employment,
and basic marketing work experience.
11th - 12th |
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Marketing Co-op is a two credit course. You work in a marketing related job, get credit for it, and get paid for it. Focus is on relating classroom instruction, as described above in
Marketing, to your work experience.
11th - 12th |
Advanced Marketing
is a full year course that gives you an in-depth look at marketing functions and management. It can be taken as co-op (2 credits)
or non-coop (1 credit).
Prerequisite: Marketing co-op or non-coop |
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Fashion is a full year course that gives you a basic understanding of the apparel and accessories industry. It can be taken as co-op (2 credits) or non-coop (1 credit).
11th - 12th |
Advanced Fashion
is a full year course that gives you an in-depth look at the apparel and accessories industry. It helps prepare you for supervisory management employment in the apparel business. It can be taken as co-op (2 credits)
or
non-coop (1 credit).
Prerequisite: Fashion |
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